LinkedIn For Business Growth
LinkedIn is a very effective platform for advertisers and businesses not only in India but the world over. In India alone, there are about 47 million LinkedIn users, second only to the US which has 149 million users and yet far ahead of China which has about 41 million users. Its popularity as an advertising base in comparison to Facebook or Twitter is unfair, as the content quality and target audiences vary immensely.
Unsurprisingly, the number of LinkedIn users continues to grow as job seekers, professionals, and entrepreneurs recognize the power business networking has on revenue growth. The site features many tools that can lead to partnerships, promotion, and more. Here are a few ways you can use LinkedIn for business growth.
- Partnerships: One of the best things about LinkedIn is the immense opportunities for partnerships with people in your own country or abroad. The great thing about the platform is that you can reach out not only to the CEO’s and top management, but also to other team members to learn more about the organization’s culture, and its vision. LinkedIn for organic marketing is extremely effective, especially as there is no limitation to organic reach.
Use the search to identify companies best suited to your business growth:
For example, if you run a catering service, reaching out to wedding & event planners, HR departments, etc. is necessary. An event will require elaborate menus while a partnership with HR can present an opportunity to provide daily meals to the staff at subsidized rates. You can reach out to decorators, equipment suppliers, food suppliers and more. A partnership has a better chance of survival if it begins by reaching out to the right person within a company.