Search Engine Marketing (PPC)

ppc adsense

PPC Training

PPC training is designed to transform you into an industry-ready PPC marketing professional. Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords,  display marketing & re-marketing techniques. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise.

Digital Go Market recruitment team would be responsible for ensuring everyone who undergoes our PPC training program gets sufficient job interview opportunities. Follow our clear, structured learning path recommended by industry experts and kick start your career

Introduction to Google AdWords/PPC

• Where Ads Can be Seen on Google
• AdWords Terminologies
• Setting Up Google Adwords Account
• Google Adwords Account Structure

Overview of Microsoft Ad-center(Bing & Yahoo)

Creation of Effective Campaigns and Ad-groups

Campaign Types – Search, Display(including videos), Mobile Specific

Ad Formats, Ad Text Policies, Ad Extensions

Geo Targeting, Keyword Targeting & Strategy

Bidding Strategies- Automated & Manual Bidding

Writing Compelling Ad Copies – Do’s and Don’ts

Keyword Grouping using Broad Match, Exact Match, Phrase Match

What is Quality Score & CTR?

Insertion of Google Conversion Code

Tracking Conversions & Measuring ROI of Your Campaigns

Costs & Billing

Tracking Ad Performance/Conversion

Optimizing CPC, CPA & CPM

AdWords Toolbox – Keyword Planner, Site Exclusion, Ad Diagnostic etc.

Creation of Google Display Network

Display Ad Formats & Tools

Understanding Display Planner Tools

Re-marketing & Advance Display

Linking Accounts & Advance Targeting