Search Engine Optimization (SEO)

SEO Training

SEO Training

SEO Training is all about optimizing your web-pages to rank among the top few pages on various search engines.  The need for a SEO expert would always stay as long as the website is intended to generate business. Our SEO training program is an exhaustive program offered by very few SEO training Institutes in Delhi-NCR. Post the SEO course you can apply for SEO jobs at any digital media agencies, internet marketing teams of business setups, work as a freelancer or be a part of the web marketing outsourcing industry.

Digital Go Market recruitment team would be responsible for ensuring everyone who undergoes our SEO training program gets sufficient SEO job interview opportunities

Introduction to SEO

• What is SERP?
• Types & Techniques of SEO
• How Search Engine Index & Rank Pages
• Crawling, Indexing, and Penalization Policies
• Organic Search Vs Paid Search
• Algorithm & Updates of Google
• Anatomy of Search Results

Keyword Research & Placement

Competitor Analysis & Monitoring

Setup Google Webmaster and Analytics for your Website

Difference Between On-Page & Off-Page Optimization

On-Page Optimization

• Page Naming (URL Structuring)
• Title Optimization
• Meta Tag & HTML Tag Optimization
• Heading Tags {H1 to H6}
• Keyword Optimization and Synonyms
• Internal\External Link Optimization
• Canonicalization, Pagination & Redirection
• Robots.txt & Sitemaps(XML/HTML)
• W3C Validation

Off-Page Optimization

• Link Building & Backlinks
• Difference Between Do-Follow and No-Follow Backlinks
• What is PA & DA?
• Social Bookmarking
• Search Engine Submission
• Classified & Directory Submission
• Article & Blog Submission
• Q & A Submission Techniques
• Local Citation & Business Listing
• Blog Commenting, Forum Posting

Important Factors Influencing Link Popularity

Basics of HTML & CSS

Major SEO Tools Including Google Search Console

SEO Ranking Factors

Do’s and Don’ts of SEO