Video Marketing Trends in 2019
Most companies now include video marketing as an important aspect of their marketing strategies. Be it dissemination of information about how to use a product, promotion of new services, online education or boosting sales figures, video marketing for business growth has come up in a big way and is expected to change the way business houses communicate with their prospective consumers.
The increasing significance of video marketing for business growth has resulted in some important video marketing trends that we see today.
- Live streaming services: Live streaming videos are becoming increasingly popular, not only because of their unadulterated nature, but also because of them being comparatively cheaper in price. These live videos can be created anywhere at any time, thus, discarding the need for any primary investment or additional expenditure. Moreover, the fact that the video can be uploaded and retained on the company’s website for promotional purposes adds to its popularity.
- Videos are in sync with devices we use: More people now view the internet on their mobiles than on their laptops and desktop devices. This means that the design and production of videos are now starkly different from what we have experienced earlier on our screens. The shapes and sizes of our mobile and tablet screens now dictate the shape of the videos that are made these days. While we now come across lots of vertical videos, some are switching to the more popular square-shaped videos.
- Videos for learning: Video marketing is now being used in a big way for providing online education, popularly called e-learning. This concept frees you from the necessity of being confined to a brick-and-mortar classroom by incorporating the necessary training material into videos that are informative and powerful. The video content allows students to visualize the material contained clearly.
- Vlogging – the new art of blogging: This started as a fun hobby for some, but the personalized approach made business houses realize it as a relevant tool of video marketing for business growth. Virtual reality technology used in videos embedded within the blog lends a marketing appeal to its customers, thus, allowing vloggers to earn money through their blogs.